Understand Your Forms And Uncover Friction Points With Form Insights

Understand your forms like never before.

The Insights Overview lets you gauge how effective your form is at converting visitors. Using our new world class analytics algorithm, it gives you a quick overview on all the insights you need to increase form submission rates.

Identify where on the form visitors are hesitating the most.

Our Hesitation Report shows how much time on average visitors are hesitating on each input field. This includes time spent thinking about what to write in the field, understand what the field is, and anything else that can cause the visitor to hesitate.

Find out which input fields are causing visitors to abandon the form.

This Report indicates the most common fields that may have caused the visitor to abandoned the form. For fields that have a high percentage, you might consider removing the field or changing the label.

Find out which input fields are being ignored.

The Ignored Field Report tells you how often the fields in your form are not engaged with. This means that the visitor made no attempt to fill it out. In the example here, 38% of people are not engaging with the phone number field.

See which input fields are being refilled the most due to confusion and errors.

The Fill Report tells you how often people are filling out that input field. This report can indicate issues with an input field such as: confusion about the meaning of an input, form validation errors occuring often, visitors not encouraged to fill out the whole form, or visitors not wanting to provide the information asked for. In the example pictured here, the Fill report is showing that people are changing their subscription plan a couple times before submitting the form, and only 23% of visitors fill out the phone number field.